




Photograph
Courtesy of: Wiggins Photography, J Pamela Photography
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Who would have thought
that in just ten short years an idea to commemorate the 200th
anniversary of the first manned flight in France
would have grown
to become one of the largest balloon events in the
United States
?
It was early in 1993 that
balloon pilot Steve Lombardi decided to organize a
small rally in celebration of this historical event.
His flight of fancy: combine man’s first form of
flight with today’s most technical form of flight, and hold
this event at the
NASA/Johnson Space Center.
Needing seed money as well
as support, Steve approached Richard Filip, CEO/Owner of
RE/MAX of
Texas. RE/MAX® balloons, racecars and charity events
routinely put the hot air balloon logo "Above the Crowd!®"
Plus, the RE/MAX Balloon is one of the most recognized
corporate symbols in the world.
Needless to say, Richard not only offered financial
support, but also offered to dive in headfirst and help
organize the event. Further, it was learned that a new
visitor’s center at the
Space
Center
was about to open, and they might be receptive to promoting
their new facility.
In May of 1993, the first
meeting was held between Steve
Lombardi, Richard Filip and the promotions and public
relations department at Space Center Houston.
They elected to hold the First Annual Ballunar Liftoff
Festival during August.
And because of the support of RE/MAX of
Texas
, their local offices and sponsors, and of course
NASA/Johnson Space Center, the first year was quite a success!
In 1994, the Clear Lake
Area Chamber of Commerce jumped in with their full support for
the future, and skydiving and other aerial sport
demonstrations were added.
The goal was unique: keep the crowds entertained all
day, educate them about aviation and space exploration, and
further promote the space program.
Now, the RE/MAX Ballunar
Liftoff Festival promotes itself on billboards, utilizes radio commercials, and advertises in several
magazines and print publications. The Festival is additionally
promoted via numerous corporate website links, as well as the
official festival site, www.ballunarfestival.com.
What
a show the RE/MAX Ballunar Liftoff Festival has become!
It’s hard to beat the flying at
NASA/Johnson Space Center; the Clear Lake Area is
beautiful, and the local communities, Houston, and all the
sponsors solidly support the effort.
When drifting over the crowd and gazing below, the
excitement viewed is as tangible as the smile on a
youngster’s face.
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